(KUTV) — The Utah Gun Exchange, known for its "in-your-face" presence at gun rights rallies in Utah and across the country, again extended an invitation on Wednesday to March For Our Lives SLC to host a town hall with Parkland survivors, after the planned venue for the event fell through.
The company, owned in part by Bryan Melchior, is represented by its iconic BearCat armored vehicle, with a prop machine gun mounted on top. The group has been following the Parkland mass shooting survivors around the country for the last several weeks as the teens advocate for gun reform.
Melchior, a showman and avid marketer, says his style, and that machine gun, are all about getting attention.
“it's loud, it says, 'We're here,' it says, 'Don't ignore us,'” said Melchior.