America’s Coffee? Owner of Popular Black Rifle Coffee Calls Some Customers “Racists” and “The Worst of American Society;” “I Hate” Them

America’s Coffee?

The founder of Black Rifle Coffee, the ‘America first’ alternative coffee company that received an endorsement from Trump in 2017 and sponsors conservative media outlets like The Daily Wire and BlazeTV, had extremely harsh words for some of his customer base in a recent interview, calling them “such a repugnant group of people,” among other things.

The company started in 2014 branding itself as pro-military, pro-firearm, pro-law enforcement, and ‘anti-hipster.’ All of which are popular views among the right – hence why the brand gained popularity in the conservative and MAGA movement in 2017. 

Despite building the brand off of a very distinct message that is targeted at conservatives, the owner did not hold back when describing how he wanted to “flush the toilet of” some of the customers that doubled their sales over the past 3 years.