‘Black rifle capitalism’: Left’s crackdown drives enterprising business models

If you are boycotting Starbucks coffee and don’t care for the stale drip stuff at the local diner or gas station, read on.

The Black Rifle Coffee Company states on its YouTube channel that it is “dedicated to great coffee, great guns and the veteran community.”

A review of Black Rifle on The Darkest Roast website notes: “You’ve probably heard of them, perhaps for their plan to hire 10,000 veterans within six years or their incentive to send one bag of coffee to an American serviceman on deployment for every one bought by a customer. Black Rifle is by its own definition the anti-PC, pro-forces coffee company that is looking to provide a brighter future for America’s veterans.”

Evan Hafer, a former Green Beret and military contractor, founded Black Rifle Coffee Company in 2014. While serving in Iraq and Afghanistan, Hafer said he became accustomed to roasting his own beans and producing his own blends of coffee.
Hafer told the Wall Street Journal that he got the idea for the company while working for a CIA contractor, training former special forces soldiers. He named it after his service rifle, which was usually by his side while roasting coffee between training sessions. “Black rifle” is a phrase used to describe military weapons like M16s and their civilian counterparts, AR-15 style rifles.