California Gun Stores See a Run on Ammo Before New Law Kicks in (VIDEO)

Gun owners on the West Coast are investing in brass as additional regulations on ammo sales loom after the New Year.

Poway Weapons and Gear Range in the San Diego area sold nearly half of the 1.2 million rounds of ammunition they had on hand within hours of opening on Black Friday, KGTV reported.

The cause? California’s Prop. 63 ammo regulations have caused heartburn for dealers, added fees and wait times to gun owners seeking to buy ammunition, and forced online retailers and small ammo makers to modify their practices to comply– and more is on the way.

“The rush today is a direct reflection of the law,” said Danielle Rudolph, director of sales at Poway. “People are trying to stock up and save up now that way they don’t have to worry about it next year.”