Everytown Pledges $7.2 Million in October Battleground State Ad Buys

The country’s largest gun-control organization has begun to ramp up its attack ad spending just weeks out from November’s midterm election.

Everytown for Gun Safety Victory Fund, the Super PAC for the Bloomberg-backed group, has announced $7.2 Million in digital advertising spending in key battleground states thus far in October. The ads have targeted GOP candidates on their support for gun rights in states like Arizona and Pennsylvania. In contrast, ads run in Michigan and Georgia highlight the abortion debate.

“How extreme is Tudor Dixon? She opposes a woman’s right to make her own health decisions,” the newest ad against the Michigan GOP gubernatorial candidate begins. “And wants to ban abortions, even describing a child raped by her uncle as a perfect example of someone who should be forced to give birth.”