The ads nearly universally feature attacks against the respective Democratic candidate in each race for supporting gun-control measures and being “soft on crime.”
The ads mark a major push for the NRA with just three weeks left for the election. They were quietly released on the organization’s Youtube channel with little to no promotion from either the group’s website or social media pages. That stands in stark contrast to the major gun-control groups Everytown and Giffords, who have been heavily promoting their multi-million dollar ad buys.